UFC – Pushing MMA Into the Mainstream
UFC has propelled Mixed Martial Arts (MMA) into mainstream culture, becoming a worldwide cultural phenomenon. Boasting spectacular fights and charismatic personalities, its fame has redefined perceptions of athleticism and human potential.
Fighting game fans may already know of Conor McGregor. But who exactly is he and why does he stand out so prominently from other fighters?
Origins
Since its humble beginnings, the UFC has come a long way, captivating fans worldwide with thrilling fights and charismatic stars that enthrall spectators worldwide. Additionally, this popular sport has made an impressionful impact outside the octagon by shifting perceptions about athleticism and human potential.
MMA (mixed martial arts) refers to a combination of martial arts techniques that include striking, submission wrestling and grappling. Each fighting style offers distinct advantages and disadvantages; boxing excels at punch delivery but lacks protection against leg kicks; while Muay Thai boasts outstanding footwork but doesn’t allow ground grappling.
MMA was once widely perceived as controversial and was even often called “human cockfighting.” Today, however, it is one of the world’s most beloved sports.
Formats
Fighting, an ancient form of warfare, requires following some basic guidelines and principles in order to make an impactful statement of intent – and UFC was founded upon these ethos principles.
At first, UFC events used a tournament format wherein fighters needed to win multiple matches on one night in order to emerge victorious overall. This created an intense environment within the Octagon where fans flocked in order to watch all of the action unfold before them.
UFC events usually last three to five hours and feature exciting clashes spanning early prelims, preliminary card and main card events. Each event may last longer depending on individual circumstances and what unfolds throughout the evening; therefore, official schedules provide accurate time estimations.
Pay-Per-View
UFC’s pay-per-view model generates significant revenues, making them one of the world’s most successful sports organizations. This income allows them to recruit top talent while financing operations; creating opportunities for fighters, coaches and trainers as well as sparking interest in martial arts training and health programs.
PPV events typically are broadcast simultaneously to all subscribers. This differs from video on demand systems which permit viewers to watch events when it best suits them; movies, sporting events, or even pornographic movies may all be shown live through pay per view (PPV).
Many fans have found ways to watch pay-per-view fights without incurring full ticket prices, such as watching them at local bars with friends or via streaming services such as UFC Fight Pass.
Broad Appeal
The UFC boasts an array of sponsors that appeal to 18-34 demographics, from Bud Light and Nike to Pepsi and Pepsi. Their sponsorship portfolio contributes heavily to its appeal among younger audiences.
Recent scandals at UFC include Jon Jones being banned due to doping violations; yet this has not reduced their overall popularity.
UFC was dealt a setback earlier this month in its efforts to avoid an antitrust trial, when a judge granted class-action status to fighters who allege UFC of suppressing pay. If Zuffa, its parent company, loses, it could potentially face enormous damages from lawsuits by fighters alleging suppression. Plaintiffs claim Zuffa used its market power to shut out rival promoters and buy them out, paying its fighters less than they would under competitive markets and paying its fighters far below market values.
Social Impact
The UFC has successfully extended its reach beyond the octagon and become a global brand. This organization has long been at the forefront of diversity and inclusion promotion within sports; not only has their increased female fighter presence helped promote these ideals but they have also supported charitable initiatives and community outreach programs through their global reach.
Marketing-wise, the UFC maintains an impressive social media presence that allows them to promote events and interact with fans, while they utilize influencer marketing techniques in order to reach new ones.
The UFC is one of the world’s most beloved fighting organizations. Boasting an enormous online fan base and always looking to increase it with various strategies such as sponsorships, television commercials and live events; their fan base keeps growing!